Don't Shoot?
Posted by Sara onboard the Esperanza
A picture can paint a thousands words, so the saying goes. Yesterday I did an interview with the BBC and was asked if Greenpeace only comes to the Southern Ocean for the publicity and the pictures. Publicity is an important part of any campaign, for any one on any issue. Global media means global attention for a problem and that in turn ensures that far more people are aware of the problem than would have been before. In Japan one of the most difficult things about trying to end whaling in the Southern Ocean has been that the issue has gone largely unreported. That is changing and the media attention which the issue is getting means that we have seen far more people in Japan opposing whaling, because now they are getting the facts. That is a major step forward.But, back to the original question - do we do it just for the pictures? Well, the Esperanza managed to stop the whaling operation in the Southern Ocean this year for longer than we have ever done before – and here are the dramatic, shameless media images of us doing it, judge for yourselves:
Yep, 14.5 days staring at the back end of a ship. In fact we got complaints from some media that we “had nothing new”. I for one was delighted that we had nothing new. Because by keeping the Nisshin Maru in sight and on the run from the whaling fleet every day for more than two weeks, not a single whale died and that is what we came here to achieve – with or without a camera.
But photography IS a powerful way to show people of what is going on in places that they cannot get to. The dramatic and horrifying images from of the first whaling expedition that Greenpeace undertook in 1975 were what started the movement to stop whaling in the first place. Photos from Vietnam prompted huge protest in the US against the war, the unknown protester facing down the tanks in Tianamen Square, famine in Ethiopia, the Amazon forest burning, ice shelves crumbling – all of these images and more have become catalysts for change. The first president of Greenpeace – Robert Hunter – talked of media “mindbombs” created by images, one of the co-founders - Rex Wyler, a photographer by trade - speaks of the emotional connection people make with a picture, long before they absorb the words.
During the 2005/2006 expedition to the Southern Ocean, Greenpeace took action AND photographs, both of which combined reminded the world of the issue of whaling and what could be done to stop it. We believe that this year the Japanese government was determined not to allow any scrutiny at all because they are fully aware of the impact those images have had on world opinion.
But that is not the driving force behind what we do – Greenpeace is a far more complex beast than only using a single tactic to fit all situations. It is founded on two principles –peaceful direct action and bearing witness. We are always prepared to take action when needed, but this year simply by being present and hounding the Nisshin Maru away from the rest of the fleet, the Japanese government was shamed into inaction. Both tactics can achieve the desired result – stopping whaling.
So where are the media mindbombs then, the emotional connections? They are already there – which is why millions of people want to see an end to whaling in the Southern Ocean Whale Sanctuary.
Today, there is another way by which the camera can help end whaling. Canon – the camera maker - is one of the top companies in Japan. In addition to their stated aim to protect endangered species, the CEO, Fujio Mitarai, in his capacity as head of the Japan Business Federation, has the ear of the Prime Minster of Japan and could actually DO something about it.
We don’t need you to write a thousand words to paint the picture for him, simply a few paragraphs to explode a mindbomb in Mr Mitarai’s head so he will help us end whaling in the Southern Ocean.
Can Canon save whales?
















Comments
I'd luv to think the whalers were running, but, how can you be so sure you just didn't get sucked in to their tactic? That is - being led around till you ran out of fuel? After all, they have a tanker. And now probably enough time to get their quota un-hindered. Why even chase them when they were out of the sanctuary? 14.5 days isn't a lot compared with the time they have left.
Posted by: Bob | January 29, 2008 11:48 AM
Great idea. Have you thought about adding a table to the greenpeace website with two columns? The first column is for Japanese companies which release a statement against whaling, and the other column if for those that don't and by inference support whaling. Black and White for a change, and if anyone complains. Time to reach Steve Irwin's sustainable whaling target which is zero! Great work, hope the Oceanic viking now does its bit.
Posted by: FD | January 29, 2008 12:17 PM
Well said Sara :)
BUt how many time left they have now? anyway around 140 whales were saved by you guys im so proud of Greenpeace!
xx
Posted by: Valeria | January 29, 2008 4:39 PM
I guess it doesn't get much better that this for your success... Front page headline news on Yahoo today - http://www.yahoo.com/s/794329
Congratulations to you all and have a safe trip home
Posted by: Grateful Child | January 29, 2008 5:48 PM
I agree with "FD"
A list on your website with links to the statements made by Japanes companies in support or against whaling.. name and shame them.
Posted by: Dorian | January 30, 2008 12:05 AM
I'm New to Greenpeace but I have always been concerned about our MotherEarth. Good job with saving those whales. It sounds costly and gruelling though is there any other way? How can i get involved all the way from Trinidad and Tobago?
Posted by: Safiya Isoke Sanura Inniss | January 31, 2008 4:45 PM