Amazon soya campaign wins BBC food gong
Usually, winning a campaign is good enough in itself but winning an award on top of that has to be the cherry on the cake. Or, in this case, the sesame seeds on top of a squishy white bun.
I mentioned a few weeks ago that we had been nominated by the good listeners of BBC Radio 4's The Food Programme as part of their annual Food and Farming Awards for our Amazon soya campaign, of which the giant chickens running around McDonald's were a part. The judges agreed and at a swish awards dinner in Birmingham last Friday, we won the Derek Cooper Award for "a great model of how to research food issues across continents".
Our senior forests campaigner Pat Venditti was there to collect the gong but was unusually coy when the presenter asked if tracking soya imports into the UK meant a lot of hanging about in lay-bys. And the food? Apparently, it was "not bad".
