6 January 2007
Behind the scenes 3: Adele Major
By Adele, at the Greenpeace office in Stockholm
So, I'm the third victim of our "Behind the Scenes" series. You've probably seen my name at the top of many a Greenpeace blog, dotted amongst the comments, or heard it muttered angrily under the breath of onboard web editors (if you happen to be a crew member). But what exactly have I been doing for the last "year" which, in true Greenpeace style, is apparently now sixteen months long?Well, I'm the one to blame for the Defending Our Oceans web work. Way back in late 2004 the idea of the Defending Our Oceans expedition (then called the somewhat wordier Year in the Life of Our Oceans) was born.
"Let's have a website!" they cried. "It'll be the best website ever! We can have video blogs from the ship, and a webcam, and a discussion forum, and sign people up to join our standing army! We can even put a banner on the moon!" By this stage I was quivering in my sneakers, but a year later and we indeed did have a website with video blogs -- now the very glamourous Ocean Defenders TV -- and a webcam, and a google map, and Ocean Defenders around the world (although not quite the million we envisaged...yet, we have a dedicated list of committed, enthusiastic and active supporters). We've had not one but two discussion forums, the sadly departed Galley Gossip, followed by the swanky new Oceans forum. We don't have a banner on the moon, although I can't guarantee that we won't infiltrate the crew of the US space mission and get an Ocean Defenders sticker slapped on the back of some unsuspecting astronaut's space suit.
The difficult process of bringing Defending Our Oceans onto the modern interweb involved recruiting and organising our volunteer onboard web editors for the entire expedition (there have been at least 13 on the Esperanza so far as well as guest stars on the Rainbow Warrior and Arctic Sunrise), as well as monitoring the weblogs and video blogs, writing the content and newsletters, supervising the designs (which I either did myself or bribed ex-Greenpeacers to do for bargain rates), coordinating cyberactions with campaigners, working with IT to devise mailing list strategies and back-end applications such as the discussion forum, cyberaction tools and sign-up processes, working with external and internal suppliers to develop e-cards and animations, organising translations, and rolling out the sites in additional languages.
At one stage I was building sites in six languages (we now have 13) despite the fact that, beginner's Dutch and baby-level Swedish aside, I only really speak English. I remember staring at some Greek text and trying in vain to work out if Νέα or Η πορεία went first in the menu. Luckily for you multilinguists, Greenpeace webbies around the world have heroically helped with translations and updating the non-English sites. Also lucky, I have a close friend in Bermuda who gave me a holiday on the beach, or we would never have got this far.
As we progressed through the longest "year" ever, I managed to poach a few team members, including Andrew "right hand man" Davies, who you may remember from last year's Southern Ocean Expedition, as well as our very talented designer Elaine Hill, who was onboard during the Mediterranean leg. She is the reason the site looks so great (in my humble opinion). We also have a talented intern, Giona, and Cristina our resident marketing and networking guru. Our wonderful techie Gert grapples with the gremlins hiding in our email system, only emerging, bruised and victorious, when he has made sure you will get your Ocean Defender ezines. There are too many more people who have contributed to ever thank or mention without sounding like a bad Oscars speech. I owe all of these people many pints of beer.
Meanwhile in my spare time (ahem) I have dabbled in Greenpeace Nordic web work, done a bit of editing on the Green My Apple campaign (being perhaps the most vocal Mac user who dares to bring a Powerbook through the doors of our international office), and occasionally appeared on the Making Waves blog.
This has no doubt been the most challenging (and life-consuming) assignment I have ever taken on, and has taken me from Amsterdam to Stockholm via Tokyo and Sydney .
I guess my most memorable moment was a year ago (!) when I was exhausted with the entire project. Then I got a phone call from one John Bowler. "We've found them," he said. The footage of the whaling fleets started flooding in and the worldwide Greenpeace global web team sprang into action. And at that moment, I remembered why I work for Greenpeace, and why this project is so worthwhile.
Comments
Editor's Note: Due to technical problems, I had to backdate this post. It was meant to be posted on 6th January.
Posted by: Adele at January 8, 2007 2:24 PM
Hi Adele...,
...and thanks for the reality check on how much selfless commitment this really involves. I'm still staggering at the courage and commitment you have to face that mountain, ...or in your case, tsunami wave every day. You're awesomely cute too, ...but not my type. Know any cute 65 year old's?
...and I agree, ...I immediately knew Andrew was the real thing when he was at the webbie helm on board last year. No luck, no, chance, ...no mitigating circumstance. Just Love, truth, and justice, ...and the right answers they bring. Thanks Andrew, ...this world is blessed to have your spirit in it.
...and that was a fantastic article posted today by you too Helena. A perfect perspective, ...a little break from the dreary and rainy day here in Norfolk, Connecticut. Thanks for bringing me to, and a breath of life for a moment aboard your fantastic ship there.
Anyway, good luck with your vocal arrangement when you make it ashore. Now aren't you glad you didn't bring me along...? ...nah, I could never leave my kitties, ...Thanks, and Love to you all, ...GC
Posted by: Grateful Child at January 8, 2007 5:29 PM
Please head to Eden on your way there....or away from there.
I sent this earlier but it didn't get through: -
Dear Esperanza Crew,
Eden is an old whaling town on the South-East Coast of Australia. I think you should visit them. Their tourism industry is now dependent on the very whales you are trying to protect.
Right now they're trying to set up a Marine Centre (Eden Marine Discovery). The waters around Eden are very rich - it's where the Southern oceans meet the warmer Pacific waters...but they can't get the funds.
It was a fishing and logging town with some very entrenched views. There was a huge battle between loggers and environmentalists during the eighties. A lot of the locals were very dependent upon thre logging company for their incomes (previously a Japanese company)- and it was at a time when the other main local business, a tuna cannery, shut down - so many perceive that the Japanese logging company saved the town from ruin.
However, I think the tide is turning. They have moved forward into eco-tourism - so the views are changing. They have a Killer Whale Museum - and a horn which blows everytime a whale is sighted. I think they think of Greenpeace in a cliched way. But if they could see how modern Greenpeace is and learn about your work and research (which may coincide with much of what you are trying to do) then perhaps you could help each other. Eden could form a useful port of call for your Southern Oceans activities....and they could do with some added publicity about the local marine center.
It would be great if they could see the modern face of Greenpeace.
I know some of the townspeople will freak if they knew I was writing this.....but I don't think there can be anything stopping you going there....and if they saw what you were doing, and how it crossed over with your own work, then it could really make a difference.
Cheers,
Fiona
Posted by: Fiona at March 8, 2007 9:15 PM
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