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March 2, 2006
Renaming Climate Change
Seth Godin points out that what we should be talking about isn't climate change, it's 'Atmosphere Cancer' or something equally serious sounding.
While I don't want to sound flippant about seriousness of this he may have a point. After all, the Great Bear Rain Forest used to be called the North East Timber Supply. Changing it's name was a key part of saving it.
Posted by Martin Lloyd at 3:57 PM | Comments (1) | TrackBack