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January 12, 2006
Things to do with Custard
We're far enough into the project now that we can start to think about what it's useful for beyond it's immediate purpose. A few ideas are already percolating and I'm sure there's every chance that there are many more we haven't thought of...
At Greenpeace we've realised that Custard might be a very useful thing to use as a supporter extranet. Allowing our local supporters to find each other, band together and share ideas and such. Meanwhile the 'authenticated user' features would allow mean actual Greenpeace employees could contribute and be recognised for who they are. Not bad for a fringe benefit.
Going back to my old business school for a launch event has also made me realise that something like this might help business school alumni manage their organisations. Chapters (groups) can be formed and tied to a location, you can see at a glance who else is there and when as an alumni you pitch up in a new city it's a matter of moments to see who (or what) else is going on there. When someone comes up with an exciting new idea creating an online discussion around it could be very quick indeed.
Indeed any geographically disperse community could find it useful. Think the Boy Scouts, Avon Sales Reps,
As the granularity of our location data improves (and here we're largely reliant on third parties) other uses become easier. City guides, or even online city communities would be straightforward. A gig guide would be an easy place to start.
For some of the more controlled communities (alumni, sales reps etc) you might want to enhance Custards ability to interrupt people with messages that say 'You should be interested in this'...
Custard - it goes with anything...
Posted by Martin Lloyd at January 12, 2006 4:39 PM
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