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<title>Greenpeace - Making Waves</title>
<link>http://weblog.greenpeace.org/makingwaves/</link>
<description></description>
<copyright>Copyright 2010</copyright>
<lastBuildDate>Fri, 21 May 2010 12:12:27 +0100</lastBuildDate>
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<item>
<title>Leaderboard Launch Shows IT Companies Need to Get Political!</title>
<description><![CDATA[<p>The <a href="http://www.greenpeace.org/coolitfactsheet.pdf">Cool IT campaign</a> has just unveiled Version 3 of the <a href="http://www.greenpeace.org/international/campaigns/climate-change/cool-it-challenge/">Leaderboard</a>, our third assessment of Information Technology (IT) companies’ efforts to fight climate change. If the world is going to end its reliance on dirty energy, sweepingly incorporate renewable energy into our electricity grid, and boost energy efficiency, IT companies represent a key link in the chain to get us there.</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2010/04/leaderboard_launch_shows_it_companies_need_to_get_political.html" title="Continue Reading: Leaderboard Launch Shows IT Companies Need to Get Political!">Continue reading Leaderboard Launch Shows IT Companies Need to Get Political!...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/04/leaderboard_launch_shows_it_companies_need_to_get_political.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/04/leaderboard_launch_shows_it_companies_need_to_get_political.html</guid>
<category>IT climate leaders</category>
<pubDate>Thu, 29 Apr 2010 21:32:17 +0100</pubDate>
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<title>Nokia - questions still to be answered on the climate</title>
<description><![CDATA[<p><img alt="copenhagen_nokia.jpg" src="http://weblog.greenpeace.org/makingwaves/copenhagen_nokia.jpg" width="430" height="287" /><br />
<em>Protests during the COP15 Global Day of Action in Copenhagen. IT companies such as Nokia have potential to be a big part of the solution to climate change, but many have failed to raise to the challenge. © Kristian Buus/Greenpeace</em></p>

<p>Nokia’s in the hot seat this week. The telecoms giant has agreed to answer readers’ questions on its environmental record at the <a href="http://www.guardian.co.uk/environment/2010/mar/08/you-ask-nokia">Guardian newspaper’s website</a> – what better chance to ask the company what it really thinks about the challenge of catastrophic climate change?</p>

<p>Until now, Nokia has been found a little wanting when it comes to speaking up about the most pressing environmental issue of our time. </p>

<p>Its CEO, Olli Kallasvuo, might have written an <a href="http://www.nokia.com/environment/we-evolve/eco-news/inside-nokia/nokia-ceo-olli-pekka-kallasvuo-the-cost-of-doing-nothing">article</a> ahead of the December Climate Summit in Copenhagen (Who didn’t talk about the climate in those days?), but these comments are still something of an exception. Until then, all we had were six words on the company’s website.</p>

<p>Our <a href="http://www.greenpeace.org/international/campaigns/climate-change/cool-it-challenge/olli-pekka-kallasvuo-nokia">Cool IT ranking</a> also shows that Nokia still doesn't offer much in terms of political advocacy on the issue; it scored just four out of 25 points here. When it comes to presenting solutions, all we could give was one meager point (out of 50).</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2010/03/nokia_questions_to_answer_on_c.html" title="Continue Reading: Nokia - questions still to be answered on the climate">Continue reading Nokia - questions still to be answered on the climate...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/03/nokia_questions_to_answer_on_c.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/03/nokia_questions_to_answer_on_c.html</guid>
<category>IT climate leaders</category>
<pubDate>Thu, 11 Mar 2010 08:13:11 +0100</pubDate>
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<title>Facebook, stay cool - just kick the coal</title>
<description><![CDATA[<p><img alt="untitled.bmp" src="http://weblog.greenpeace.org/makingwaves/untitled.bmp" width="430" height="323" /><br />
Facebook offices on University Avenue, Palo Alto, CA. Photo via <a href="http://www.flickr.com/photos/pshab/498122926/">Flickr</a></p>

<p><a href="http://www.datacenterknowledge.com/archives/2010/01/21/its-official-facebook-is-oregons-company-x/">Facebook’s first ever data center</a>, full of state of the art and energy efficient equipment, will be built in Prineville, Oregon in the north west of the US. Unfortunately the energy required to operate the data center will be supplied by the utility company <a href="http://www.pacificorp.com/es/thermal.html">Pacific Power</a>, which is primarily <a href="http://www.datacenterknowledge.com/archives/2010/02/02/facebooks-green-data-center-powered-by-coal/">fuelled by coal</a> – the largest single source of global warming pollution in the world. We have called on Facebook to <a href="http://www.facebook.com/group.php?v=wall&ref=mf&gid=311700724500">dump coal all together </a> and instead use 100 percent renewable energy, taking the lead in being part of the solution to climate change.</p>

<p><strong><a href="http://www.greenpeace.org/international/campaigns/climate-change/cool-it-challenge/facebook">         Take Action, click here to join our group on Facebook!</a></strong></p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2010/02/facebook_stay_cool_just_kick_t.html" title="Continue Reading: Facebook, stay cool - just kick the coal">Continue reading Facebook, stay cool - just kick the coal...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/02/facebook_stay_cool_just_kick_t.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/02/facebook_stay_cool_just_kick_t.html</guid>
<category>IT climate leaders</category>
<pubDate>Thu, 25 Feb 2010 11:52:16 +0100</pubDate>
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<title>[Bill]ionaire Businessman Gates Says &quot;Zero Emissions by 2050&quot;</title>
<description><![CDATA[<p><img alt="2.jpg" src="http://weblog.greenpeace.org/makingwaves/2.jpg" width="420" height="315" /><br />
<em>Bill Gates calls for zero carbon emissions by 2050</em>. Photo: <a href="http://blog.duarte.com/2010/02/news-alert-bill-gates-is-officially-redeemed-from-presentation-purgatory/">Nancy Duarte</a>.</p>

<p>Bill Gates, when asked to give <a href="http://www.thegatesnotes.com/Learning/article.aspx?ID=112">"the talk of his life - in 18 minutes" at the TED Talks</a> conference last week, set a startling precedent for business leaders, choosing energy and climate as his subject - by calling for nothing less than <em>zero carbon emissions by 2050</em>.</p>

<p>Gates' commitment to stopping climate change couldn't come at a more urgent juncture and it's a major development for 3 reasons.</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2010/02/billionaire_businessman_gates.html" title="Continue Reading: [Bill]ionaire Businessman Gates Says "Zero Emissions by 2050"">Continue reading [Bill]ionaire Businessman Gates Says "Zero Emissions by 2050"...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/02/billionaire_businessman_gates.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/02/billionaire_businessman_gates.html</guid>
<category>IT climate leaders</category>
<pubDate>Thu, 18 Feb 2010 13:46:23 +0100</pubDate>
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<title>Ask Sony</title>
<description><![CDATA[<p>Sony is the first electronics company to appear in the Guardian's you ask, they answer environment series. So drop <a href="http://www.guardian.co.uk/environment/green-living-blog/2010/jan/18/you-ask-they-answer-sony">in on the Guardian site</a> and ask a question about Sony's environment policy and practice.</p>

<p>As for suggestions - here's <a href="http://www.greenpeace.org/raw/content/international/press/reports/sony-guide-to-greener-electronics-14.pdf">our assesment of Sony</a> in our latest <a href="http://www.greenpeace.org/international/campaigns/toxics/electronics/how-the-companies-line-up">Guide to Greener Electronics</a>. Or you could ask:</p>

<p>When will Sony be putting PCs free of worst hazardous substances on the market like <a href="http://www.greenpeace.org/international/news/ces2010-some-companies-really-060110">Apple and HP</a> already have?</p>

<p>Will Sony be publicly supporting the Japanese Government's emissions reduction target?</p>

<p>Will Sony be supporting a stronger law (RoHS) on toxic chemicals in Europe?</p>

<p>Why does Sony not score better in our <a href="http://www.greenpeace.org/international/campaigns/climate-change/cool-it-challenge/howard-stringer-sony">Cool IT Challenge</a>?</p>

<p>Questions end Friday, you can see <a href="http://www.guardian.co.uk/users/SonyEurope/comments">Sony's answers so far here</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/01/ask_sony.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/01/ask_sony.html</guid>
<category></category>
<pubDate>Tue, 19 Jan 2010 16:10:54 +0100</pubDate>
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<title>IT climate leaders: make yourselves (politically) relevant</title>
<description><![CDATA[<p>2009 should have been the year that governments and the market clearly signaled that the transition to a low carbon economy had begun in earnest on a global scale. It wasn't however, and the IT sector will have to do better in 2010 to turn things around.</p>

<p><b>Copenhagen FAIL</b><br/>  </p>

<p><a href="http://www.greenpeace.org/international/news/copenhagen-wrap-up-191209">The failure of world leaders in Copenhagen</a> to deliver a fair, ambitious, and legally binding agreement is a setback to global efforts to respond to the urgent threat of climate change--and kick start the low carbon global economy.</p>

<p>While governments have said they will be back to strike a deal at the UN climate summit in Mexico in 2010, Copenhagen's "outcome" clearly begs the question--<em>Which countries will overcome the status quo voices of their fossil fuel industry, and put the necessary policies in place to commit their nation to climate protection and economic growth from a low carbon 21st century economy?</em><br />
</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2010/01/it_climate_leaders_make_yourse.html" title="Continue Reading: IT climate leaders: make yourselves (politically) relevant">Continue reading IT climate leaders: make yourselves (politically) relevant...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2010/01/it_climate_leaders_make_yourse.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2010/01/it_climate_leaders_make_yourse.html</guid>
<category>IT climate leaders</category>
<pubDate>Tue, 05 Jan 2010 12:08:07 +0100</pubDate>
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<title>Nokia, Copenhagen-shy?</title>
<description><![CDATA[<p><img alt="OlliKallasvuo%20copy.jpg" src="http://weblog.greenpeace.org/makingwaves/OlliKallasvuo%20copy.jpg" width="400" height="266" /><br />
Nokia's CEO Olli Kallasvuo: time to take action on climate change?<br />
Photo by <a href="http://www.flickr.com/photos/25614007@N00/1266883838">dottavi on Flickr</a>.</p>

<p>Eureka! In what appears to be a slowly evolving trend (on a petri dish), yet another ICT CEO has come out with a statement on the climate crisis!</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/_eureka_in_what_appears.html" title="Continue Reading: Nokia, Copenhagen-shy?">Continue reading Nokia, Copenhagen-shy?...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2009/12/_eureka_in_what_appears.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2009/12/_eureka_in_what_appears.html</guid>
<category>IT climate leaders</category>
<pubDate>Wed, 09 Dec 2009 17:28:56 +0100</pubDate>
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<title>Michael Dell gets his green on</title>
<description><![CDATA[<p><img alt="MichaelDell.jpg" src="http://weblog.greenpeace.org/makingwaves/MichaelDell.jpg" width="400" height="300" /><br />
Dell CEO Michael Dell has a climate concern moment. <br />
Photo by <a href="http://www.flickr.com/photos/joi/116971225/">Joi on Flickr</a>.</p>

<p>As the time and opportunity for bold pre-Copenhagen gestures finally wound down last week with the summit opening Monday, Dell came out of the smog with a last minute show of dedication. Good for Dell; but can IBM and Microsoft tow the advocacy line?</p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/michael_dell_gets_his_green_on.html" title="Continue Reading: Michael Dell gets his green on">Continue reading Michael Dell gets his green on...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2009/12/michael_dell_gets_his_green_on.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2009/12/michael_dell_gets_his_green_on.html</guid>
<category>IT climate leaders</category>
<pubDate>Tue, 08 Dec 2009 16:25:42 +0100</pubDate>
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<title>Microsoft goes to Copenhagen</title>
<description><![CDATA[<p><img alt="Sammich.jpeg" src="http://weblog.greenpeace.org/makingwaves/Sammich.jpeg" width="400" height="330" /><br />
Photo by <a href="http://www.gearcrave.com/2009-02-03/steve-ballmer-tech-will-right-this-economy/">uCrave.com</a>.</p>

<p>Microsoft <a href="http://act.ly/1h3">replied to our twitter petition</a> today - more than 230 twitterers with more than 110,000 followers, retweeted our message. Our near crazed fantasies about Steve Ballmer morphing into a climate change hero have been met with a some response. Microsoft has just announced on their blog that it will be going to the Copenhagen climate summit. Wunderbar!</p>

<p>But wait, what for again? Well, before you all reach for your greenwash panic alarms - lets look at the details. </p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/microsoft_goes_to_copenhagen.html" title="Continue Reading: Microsoft goes to Copenhagen">Continue reading Microsoft goes to Copenhagen...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2009/12/microsoft_goes_to_copenhagen.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2009/12/microsoft_goes_to_copenhagen.html</guid>
<category>IT climate leaders</category>
<pubDate>Fri, 04 Dec 2009 17:06:56 +0100</pubDate>
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<title>What does Ballmer go crazy for?</title>
<description><![CDATA[<p>Why is Microsoft - one the world's biggest corporations - having such a struggle pulling up its pants on climate change policy?</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ooko-oP3WS4&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ooko-oP3WS4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p><em><strong>UPDATE 1: <a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/microsoft_goes_to_copenhagen.html">Microsoft responds, goes to Copenhagen</a>.</p>

<p>UPDATE 2: <a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/michael_dell_gets_his_green_on.html">Dell's op-ed in Forbes (Sponsored by Microsoft?) sets the bar for IT leader advocacy on Copenhagen</a></strong></em></p>]]><![CDATA[<p><a href="http://weblog.greenpeace.org/makingwaves/archives/2009/12/what_does_ballmer_go_crazy_for.html" title="Continue Reading: What does Ballmer go crazy for?">Continue reading What does Ballmer go crazy for?...</a></p>]]></description>
<link>http://weblog.greenpeace.org/makingwaves/archives/2009/12/what_does_ballmer_go_crazy_for.html</link>
<guid>http://weblog.greenpeace.org/makingwaves/archives/2009/12/what_does_ballmer_go_crazy_for.html</guid>
<category>IT climate leaders</category>
<pubDate>Wed, 02 Dec 2009 12:25:36 +0100</pubDate>
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