Success is a tiny logo
You know the story: winter comes, you start to sneeze, your tissue supply is running low and as it's Sunday evening, there's only one small 24 hours shop open in a three kilometer radius.
It happened to me last night, and as I arrived in the small shop, desperate to re-supply on tissues, I found that only one brand was available: Kleenex.
Just a few months ago, that would have been enough to make me turn around, go back home and sustain my cold on toilet paper for the next 12 hours. But a few months ago, Kimberly-Clark, mother company of Kleenex, announced they would stop clear cutting the Boreal forest to make those tissues, so I figured that now, I could look into it a bit.
And indeed, as I picked up the box of tissues, next to the brand name was a very small FSC logo that many people wouldn't even notice. But I did.
It took years of campaigning, public pressure, planting trees in toilets to get that small logo there. I probably looked very strange, standing in that small stores, looking at the pack of tissues completely amazed. This is what success feels like: being able to buy a pack of tissues on a Sunday evening with a clear conscience.
So on behalf of sneezing people everywhere, I would like to say thank you to Kimberly-Clark for finally doing the right thing. I would also like to thank all the supporters who made this happen, and without whom it would have been impossible to put enough pressure on Kimberly-Clark. I'm still sneezing, but I have a warm feeling in my heart when I do so now.
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