Carrotmob - consumer power
Carrotmob Makes It Rain from carrotmob on Vimeo.
Full update on the Carrotmob site.
The little 'rain on the parade' voice inside my head said, "Yeah, but that's a bunch of work to change one store out of 20."
Then I thought... What if instead of rewarding the one store that actually does something, you make it more of a competition. Reward them after they take action, and the one that does the most - gets the most.
Lot's of business will act because they won't know exactly how much their competitors are doing.
Maybe this is even already your plan?
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Comments
We're bringing this concept to the UK! The first UK CarrotMob will be in a bar in Old St on Tuesday evening - more info at CarrotMobUK.org
Posted by: Jonathan Melhuish | September 10, 2008 10:45 PM