Top Dove video on YouTube
Go take a look -- Search YouTube for "Dove" -- and you'll see our new video top of the list. I wonder what the marketing folk at Unilever (the company behind Dove soap) will think when they see that.
Last month we polled Greenpeace supporters around the world, in advance of the international Dove campaign we just launched. Around 30,000 people responded, and the results were extremely encouraging. Asked should corporations be held responsible for their climate impact and the impact of their suppliers, an overwhelming 97% agreed or strongly agreed. Could it be any clearer?
Greenpeace activists swung into action at Unilever's buildings yesterday. Because Dove, and other brands, are so well known though, there's lots we can all do online (without a monkey suit). More than 1 in 12 supporters polled has a blog or webpage. Links to the video are already making the rounds on Facebook and Orkut. We're only just getting warmed up.
So if you're a Greenpeace supporter, an environmentalist, an activist, know that you're in good company here. And if you say that you're a "good company" (as Unilever claims to be), then you'd better match words with deeds!
Comments
We posted the video for Germany in our video portal, see at http://www.energyprofi.com
Posted by: Energyprofi | April 29, 2008 9:50 AM