July 16, 2007

How to save the climate - HK style

How to save the climate, Hong Kong style. Greenpeace China has released a (bi-lingual) version of our "How to save the climate" brochure specifically for Hong Kong. One thing I enjoy about working for an international organization is seeing how the different national offices adapt things for people in their country. The original brochure was done by a designer in Germany, with a German campaigner as the client, so culturally very "German" I would say.

The HK version uses some of the same graphics, but overall has a very different look and feel. More green than orange for one thing, and changed the little dude. Gave him a haircut.

Let me know in the comments which you like best (and where you're from).

Comments

The German version is empty here, only some images are shown. So I can't rate that one...

The Chinese version is very partical, with easy to use advices.

I like the HK version more. It had put those info in more easy way to read. A very good adaptation as we know Hongki's life are always in rush. It is also very good to be used as material for educating children as well; more interesting. I do hope we would have some of these brochures in Malaysia as well.