How to get a green message direct to Steve?
When Apple CEO Steve Jobs made his "A Greener Apple" statement he acknowledged that Apple fans expected more from Apple. We wanted to send him a permanent memento and reminder of the great work many Apple fans had sent us via our Green my Apple website. But Steve is obviously a busy man - how to get a suitable memento to him in an appropriate manner?
Enter Goina, our resident Apple aficionado, with a great solution. Why not use Apple software (Aperture) to make a book of the best Green my Apple designs, comments and actions and use Apple's photo book feature to have Apple print and mail the Green my Apple book straight to Steve. A sweet solution indeed.
Sometime today an Apple photo book box should be arriving at Steve's office with a stylish thank you and a reminder that his first statement was just a start to a "Greener Apple" and there's a lot of folks hoping he stays the course towards being a green leader. As Goina put it, "I would love to see Steve's face opening the box with the Apple logo outside and the greenmyapple designs inside".
Check out Steve's book for yourself and the video of how it was made and delivered direct to Steve via Apple:
The book is a conclusion of the audience participation part of our popular Green my Apple campaign.
However it's not the end of the campaign. We'll be making sure Apple and other major computer companies' stick to the green commitments they have been making. You can help by challenging computer makers to take the next step and be the first to put a computer on the market completely free of the worst chemicals.
Comments
Love it!
Posted by: Nick | June 1, 2007 10:57 PM
I appreciate Greenpeace an what they try to do. We need a more conscious world and how it's actions have consequences.
I do think that in this case against Apple, Greenpeace wasn't any more than an annoyance and lowered my view of the "people in charge."
You attacked one of the most moral and environmental progressive corporations in America and in the end, you just looked "snotty." Maybe Apple doesn't talk enough about what they do because the marketing is for sellings products. "Doing the right thing" shouldn't have to be promoted. You should have researched the truth before you went on the attack. It makes this "surfer" trust you less nowadays...
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GREENPEACE REPLY
We met with Apple many times (and other companies) before we launched our ranking guide and Green my Apple campaign. All our work is thoroughly researched and checked before being made public.
The criteria of the ranking guide where chosen to highlight where companies are moving ahead of current environmental legislation to help move the electronics industry as a whole to being greener.
In an ideal world "doing the right thing" shouldn't need to be promoted by companies but in the real world public examples of progressive company environmental policy is what society can use to pressure companies who aren't doing the right thing to change.
Tom
Posted by: Jp | June 2, 2007 4:22 AM
You guys are on crack... plain and simple. I'm all for nature conservancy and being wise about what we use... but your juvenile hammer-bludgeoning tactics don't make me sympathetic.... they make me see Greenpeace as a bunch of whining teens. Apple doesn't have complete say in the production process... they are purchasing goods from lots of vendors who have various production practices. Instead of going after Apple... go after the vendors.
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GREENPEACE REPLY
Apple and all companies can control their suppliers - its called supply chain management. Suppliers respond to the demands of their customers in this case companies like Apple.
For example Nokia has a public Substance list which they REQUIRE ALL their suppliers to follow:
http://www.nokia.com/link?cid=EDITORIAL_64751
The more companies who phase out chemicals from their products the less toxic chemicals suppliers will use. Very simple really.
Tom
Posted by: DWalla | June 3, 2007 8:22 AM