What Apple needs to do to become Green to the core
The Apple Annual General Meeting is on May 10th, the Green my Apple site just won a webby, and now is the time to for everyone to join hands, chant OMMMM in harmony, and send karma waves toward Cupertino asking Steve Jobs to announce that Apple has gone green to the core, and won't be generating anymore poisoned e-waste.
Ever the busy bees, Zeina here in Amsterdam and her Toxoid team had a thought that maybe Apple could use a handy schematic of just what the company needs to do to leap out of last place in our Electronics Ranking and rocket into that superhero zone that they're so comfortable in: the lead.
So here it is, Apple, the recipe for a perfect 10 out of 10. The Think Different ticket to environmental sainthood.
And for the rest of us, after we've finished chanting, let's write to Steve to ask him to do the right thing, hug our macs, and create some kick-ass content between now and May 10th to let the Apple Board of Directors know WE LOVE OUR MACS, WE JUST WISH THEY CAME IN GREEN!
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Apple.com - A Greener Apple
Posted by: Carl Jonard | May 2, 2007 8:07 PM
It's to bad that you didn't put a little more effort into your investigations of Apple when you posted your rankings. You seem to be ranking the electronic firms are based on their published PR on what they "plan" to do and not on what they are doing.
My late grandfather used to say "I'd rather see one walkin' than one talkin" " Perhaps this should be a guideline you also follow.
Thank you
Dave
Prince George BC
Canada
Posted by: Dave Cole | May 2, 2007 8:24 PM
Well i wonder what you will say now after this: http://www.apple.com/hotnews/agreenerapple/
Apparently apple leads the market in eliminating by your words "poisoned e-waste". I was on the front-line wanting them to change. I am glad they announce this, but highly and utterly disappointed that your reports PORTRAY a company out to hurt. Very negative way to gather support.
Posted by: Lola | May 2, 2007 8:41 PM
Hmm all this seems fishy. Steve Jobs letter says that apple has had green pilicies for as long back as 2001, much before Greanpeace decied to waste time by targeting a high profle It company instead of worring about real pollution(China).Yet this article is written to make it look as if Greenpeace made apple to change its policies. What a waste of time. and Propaganda. makes Cigerette companies commercials look like good adds,
Posted by: Dave | May 3, 2007 8:56 AM
Are you comparing Greenpeace's campaign against e-waste to ads by cigarette corporations? Dave, what have you been smoking?!
It's quite simple, and you don't need to like Greenpeace to get it (this guy, not a Greenpeace fan, gets it -- http://smartlikestreetcar.com/?p=125 ).
Posted by: Eoin | May 3, 2007 1:35 PM
Hi folks,
Our response is here - on the front page of our green my apple website and greenpeace.org
We and many Mac fans have been encouraging Apple to be a green leader for a while now at greenmyapple.org. We hope that Apple next statement will be going even further to be a green leader.
tom
Posted by: tomD | May 3, 2007 2:33 PM
I read the response Tom, and it is still biased, i am just upset it was gone about the wrong way, wrong is wrong, there is no right to it. It just makes me feel stupid. Get it? On the front page it gives no statement Retract of the past, no acknowledgement of wrong doing of any sorth. This is like a Witch Hunt.
~Lola
Chigago
Posted by: Lola | May 3, 2007 6:45 PM