Green my Apple, Steve
All the Apple users in the Greenpeace office here in Amsterdam are hiding behind the clean lines of their Apple monitors, squirrelling away their iPods, and placing their arms protectively about their iBooks.
But despite the fact we're going head to head with Cupertino, we're not confiscating anybody's precious Apple. We've just launched the Green my Apple campaign.
We're asking Apple users worldwide to be the ones to make Apple do the right thing: get rid of the toxics in their product lines and introduce a world-wide take-back and recycle scheme. Simple, really.
We're not going to bungee-jump into the next MacWorld. We aren't hanging banners on Apple HQ. We want that "Snakes on a Plane" effect: people getting passionate about the campaign because they've had a hand in creating it. We need T-shirts! (Every good campaign begins with the T-shirt, sez one Greenpeace wag).
We're offering video and images under a Creative Commons license for people to remix. We're looking to harness all that LOVE that Apple generates and concentrate it into one vast rainbow-raygun beam that melts the heart of Steve Jobs and makes him stop poisoning children and small animals in the e-waste graveyards of China and India.
So pick up the challenge. Whatever you do, tag it: greenmyapple Drop us a line about it.
Come on, Steve-o. You've already saved Apple. Now Save the World.
Comments
Just wanted to let you know the link is wrong (one too many eee's).
http://www.greenpeace.org/apple/
Great work! Love the photos coming in from the Esperanza and Arctic Sunrise!
Roger
Posted by: Roger | September 26, 2006 4:33 PM
Thanks, Roger! Fixeeed. ;-)
Posted by: Brianfit | September 26, 2006 4:47 PM
I have to say you've done a good job with the site and the tone of the message. Lets hope it works :)
Posted by: Ed | September 26, 2006 6:56 PM
Well, before you throw stones, I hope your own house is in order. As Howard Lyman says, "an environmentalist who eats meat is like a doctor who smokes 40 packs a day". If we could grade Greenpeace by how many of its activists eat animals, I wonder how good it would fare? Certainly, the message to not eat meat is no where to be found on your site, and its probably the biggest factor in greenhouse emissions and environmental hazards than everything combined you list on your site, including nuclear proliferation and, of course, the Macintoshes with toxic chemicals.
Posted by: Tony Martin | September 28, 2006 5:55 PM
To see the latest results from the tag cloud on del.icio.us and technorati, see here:
http://www.greenpeace.org/apple/buzz
Posted by: Brianfit | September 29, 2006 12:27 PM