June 1, 2004Sainsbury's trials GE-free milk
Our campaign, which has seen activists and volunteers dressed as pantomime cows visiting supermarkets and the Sainsbury's head quarters, has been targeting the company because it's own-brand milk comes from cows fed on GE feed. The trial proposed by the supermarket giant will see the new GE-free range tested in 105 selected stores from the end of June. Co-op and Marks & Spencer have already removed GM from their dairy lines. "This is a step in the right direction. To its credit Sainsbury's has worked hard to address the issue of GE in dairy feed. This is the response you would expect from one of the more progressive supermarkets. It's good to see one of the retail giants acknowledge that going non-GE in milk can be achieved," commented Sarah North our GE campaigner in the UK. The campaign in the UK has seen milk exchanges conducted outside Sainsbury's stores where customers were given the chance to exchange GE milk for the organic alternative free of charge. A new report, supported by Greenpeace, released last month showed that milk producers could go GE-free at no cost to consumers or dairy farmers. The added cost of less than 1p per litre could be easily absorbed by retailers, whose huge mark-ups on dairy lines could comfortably accommodate the switch. Sarah North added: "Whilst today's announcement is good news, Greenpeace wants Sainsbury's to make all its own brand milk non-GM fed. The campaign certainly won't stop if Sainsbury's refuses to take this step."
- Read about Sainsbury's Scary Milk - Read how UK Dairy could ditch GE overnight - Find out about when Jamie Oliver and sixty cows invaded Sainsbury's - Read the briefing GM and Dairy Cow Feed - Watch our movie to find out what is so scary about the dairy - Want to get involved in our Trolley Watch? Click here to see how you can help. |
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| GE Soya > GE Everything | Consumer Power vs. Corporate Control | Feeding Pigs, Not People | Seeds of hope |
