Yesterday most of Hollywood picked up the Oscars edition of Variety expecting to see the usual ads sponsored by film production companies, explaining why their film or producer or actor should win the statue - and instead they got campaigned:

The ad space was purchased by a long list of Canadian and American environmental organizations - including Greenpeace Canada - that have been running a long campaign against the extraction of dirty tar sands oil in Northern Alberta. (To see a full list of the organizations involved, and the original ad - please visit dirtyoilsands.org.)

A short while ago I wrote about the hysterical coverage of the 'Climategate' pseudo scandals.

Following the hacking of the Climate Research Unit emails at East Anglia University the UK government set up a committee to look into allegations of malpractice. They asked for submissions from the public and got a lot. Including one from the Institute of Physics (IOP).

You hear a lot in the media about supposed "exaggerations" of the IPCC. Did you hear much about their understatements?
Yeah, neither did we.

IPCC would never have published an implausibly high 3 meter upper limit like this, but it did not hesitate with the implausibly low 59 cm. That is because within the IPCC culture, being “alarmist” is bad and being “conservative” (i.e. underestimating the potential severity of things) is good.

What can we say? You all rock! You've taken our Kit Kat campaign and made it your own and we just have to stand back in awe of it all. We'll keep this blog post updated with all the latest creative Kit Kat campaign tactics provided by you - the online community who has taken our video and our campaign message and really run with it!

Views on all the versions of our 'Have a break?' video (some uploaded by us - some uploaded by you) are now 1.1 million+ and rising!

Nestle not-fans continuing creative media onslaught

Over a week since the campaign launched and still Nestle not-fans are going strong on facebook and Youtube.com with creative new media protests! We have seen more and more of your profile pictures using the Nestle logo going up, and even some interesting video-edits of Nestle commercials. Check out this latest creation uploaded by Pierreundco on Youbtube:

A Nestle commercial edited with clips from our compaign video.

Nestle suffering social media rampage as company stocks falls

Some of the profile pictures people are using on facebook.

Wow, in the last 12 hours "not-fans" on Nestle's facebook page responding to their use of palm oil from deforestation have been really busy! Nestle's facebook admin is now posting less and less, no doubt wearied by the onslaught of criticism and calls for them to clean up their supply chain. In particular, the company has referred a number of times to its palm oil policy which states the company intends to use all sustainable palm oil by 2015. But unfortunately, as we all know, 2015 will be too late. Many of the "not-fans" have pointed out what five years of business as usual translates into in terms of rainforest destruction, for orangutans, people and the climate.

It's a sad day for democracy when a Minister if basically told to choose between representing corporate interests over public interest or resign. This is exactly what happened yesterday to Jan Dusik, (now ex-)Minister of the environment in Czech Republic.

Mr. Dusik received this week a report by an independent consultancy firm on the environmental impacts of a planned new coal power station in Prunerov. The report was quite clear: the plans did not include the best available technology to reduce carbon emissions, and should therefore be rejected. This new plant is also opposed from the other side of the planet by the Federated States of Micronesia. The FSM argues that extending the life of the Prunerov coal plant would fuel climate change which threatens the island nation.

Literally.

Sometimes a company can issue a reactive statement – like Nestlé did upon the launch of our Kit Kat campaign – that appears to wrap up everything for which they are being criticised in a neat little package, when in reality nothing changes. In this case Nestlé's neat little package definitely stinks – and nobody's buying it.

Nestlé announced it would cancel contracts with Sinar Mas, the largest palm oil producer in Indonesia, after we released a report exposing Sinar Mas' involvement in illegal rainforest and peatland destruction to make way for their palm oil plantations. The report was released the same day as our 'Have a break?' video. The statement Nestlé made in reaction was not only nothing new – it won't be anywhere near enough to protect Indonesia's rainforests, orang-utans or peatlands. But they're acting as if they've done enough - and luckily they don't seem to be fooling anyone.

Since their statement Nestlé's Facebook page has remained the site of six straight days of people's frustration, criticism and in some cases – outright disgust with this company's lack of real action. When I took a quick look just now – it wasn't showing any signs of slowing.

We seem to have found the smoking gun showing the ultimate link between the people trying to show smoking doesn’t cause cancer and those claiming climate change isn’t caused by humans and happening now. Read below:

I told Bob that despite Nestlé's announcement that it would cancel contracts with Indonesian palm oil supplier Sinar Mas it would still be using Sinar Mas palm oil through other suppliers – like Cargill – who will continue to buy from Sinar Mas and sell to Nestlé. In short – Nestlé will continue to use palm oil from destroyed rainforests and peatlands in its products. This was not acceptable – which should have been clear to Nestlé and Bob from the response of the public on Nestlé's Facebook page and other online forums.