Timberland did the right thing, and joined in our call for a moratorium by the entire leather industry on purchases of leather from illegally cleared land.

In doing so, the company joined a long list of brands which have responded to pressure from you -- Greenpeace supporters who have demanded change. Those brands include:

Coca Cola, targeted with an online campaign in Australia's 2000 Sydney Olympics for using climate-killing chemicals in their refrigerators. Letters to the CEO and stickers on coke machines around the world led the company to promise to phase out the chemicals.

Xerox, which agreed to stop buying timber pulp from StoraEnso, the Finnish national logging company which was cutting down one of Europe's last remaining ancient forests.

McDonalds, which responded to consumer letters and actions in its UK restaraunts by agreeing to stop selling chicken fed on soya grown in newly deforested areas of the Amazon rainforest, then becomes instrumental in getting other food companies and supermarkets to sign up to a zero deforestation policy as well.

Gorton's Seafood: After months of pressure, consumer actions, online activism and more than 100,000 emails from Ocean Defenders everywhere, seafood suppliers Gorton's, Sealord and parent company Nissui withdraw their active support for Japanese whaling. Whalers announce that the 32 percent share in whaling operations owned by these commercial corporations will be transferred to a "public interest entity." The retreat isolates whaling economically and probably scuppers plans to find new markets for whale products.

Dell: pressured by our consumer campaign to make their products greener and help tackle the growing mountain of toxic e-waste, Dell became an early industry leader in calling for better recycling and lower toxicity for the computer industry. Samsung, HP, Philips and other companies also shift policies as a result of our Electronics Ranking guide.

Apple, which announced a phase-out of the most dangerous chemicals in its product line in response to a Webby-award winning online campaign by Greenpeace and Apple fans worldwide.

Kimberly-Clark, the company known for its popular brands like Kleenex, Scott, and Cottonelle were pummelled by our five-year Kleercut campaign demanding they stop making tissue from the most threatened areas of old-growth forest in Canada.

Unilever After just three weeks of actions, a hugely popular spoof advert and 115,000 online signatures Unilever changes its position to support a moratorium on cutting down trees in Indonesia for palm oil plantations. Palm oil is used by the company in products ranging from Dove soap to ice-cream.

That's just a partial list. If you want to be a part of more victories like this and add your voice to the millions of Greenpeace supporters who are changing the world, become a climate activist: sign up for action alerts and our newsletter.